The ISEP Fado Group annually arranges an event called “Fado Académico,” featuring traditional music performed by college students. Each event brings together diverse groups from various colleges to perform songs, accompanied by a distinguished guest who dedicates the event. The poster aimed to resonate with the essence of fado’s musicality. This intention is manifested through the depiction of a guitar in the illustration and the selection of typography. The poster’s hierarchy is structured into three distinct segments. The primary tier comprises the central illustration and the event’s title. The subsequent tier presents essential event details, while the final tier conveys supplementary information and acknowledges the supporting entity.